J-FOMO Limited Quantity New Release 'Kinpaku Relax' the First Limited Edition of 'Kinpaku' Beer
ビールになった「金麦」初の限定品「金麦〈ごゆるり〉」数量限定新発売
1 / 5Limited Quantity New Release 'Kinpaku Relax' the First Limited Edition of 'Kinpaku' Beer
ビールになった「金麦」初の限定品「金麦〈ごゆるり〉」数量限定新発売
- When
- Dec 8, until sold outJSTwhen stock runs out, no fixed end date
- Where
- Not stated in the announcement
- Cost
- Not announced
- Type
- Limited menu
- Source
- prtimes.jpfirst seen 2026-10-20 · last checked 2026-10-19
What it is
Suntory Holdings Limited announces the limited quantity release of the first limited edition product of 'Kinpaku' as a beer, 'Kinpaku [Goyururi]'. Suntory (Co., Ltd.) will release 'Kinpaku [Goyururi]' nationwide on December 8 (Tuesday) as a limited quantity product. The 'Kinpaku' brand, which aims to be the best beer to drink at home every day, has been loved by many customers for its careful attention to the flavor of malt and for its communication that supports the 'happy family dining table' of each era.
Read more
In response to the tax reform in October, which unified the tax rates for beer and sparkling wine, the brand aims to create the 'daily beer' market. 'Kinpaku', 'Kinpaku [75% less carbohydrates※1]', and 'Kinpaku [Fuyujun]' were newly released, changing from the previous new genre method (sparkling wine ②) to the beer method (see Press Release No. 15085). The shipping quantity of 'Kinpaku' and 'Kinpaku [75% less carbohydrates]' as beer has exceeded approximately 2 million cases※2, which is about 30% of the annual plan, by October 13 (Tuesday), one week after the release. ※1 Compared to 'Kinpaku' ※2 Converted to 633ml x 20 bottles. This time, to enjoy the relaxing time at home during the busy end-of-year and New Year period, 'Kinpaku [Goyururi]' will be released as a limited edition to further expand the fan base. ● About the contents and packaging The contents use luxurious malt and multiple types of hops to enjoy a sweet and gentle aroma and a rich, layered malt flavor. The packaging expresses the comfort of relaxing with the text 'Goyururi' and a design that imagines clouds, and the color scheme of yellow and orange expresses the characteristics of the contents. --- Details of the product Product name, capacity, alcohol content Kinpaku [Goyururi] 350ml, 5.5% 500ml, 5.5% ※ No suggested retail price is set --- Release date December 8, 2026 (Tuesday) --- Sales area Nationwide (limited quantity) --- Item Beer --- 'Kinpaku' website https://www.suntory.co.jp/beer/kinmugi/ ▽ Contact for customer inquiries Suntory Customer Center https://www.suntory.co.jp/customer/ This press release contains information for media professionals. Media User Login If you are already registered, please click here. Media User New Registration Free Media User registration allows you to view various special information such as contact details of company representatives, event and press conference information. ※ The content varies according to the press release. All images Type Product Service Soft drink and alcohol category Keywords Suntory Beer Kinpaku Kinpaku [Goyururi] Limited quantity Daily beer Beer method Luxurious malt Download Press release materials You can download the image files used in this press release.