Proposing 'Lemon Placement Activity' to Promote Workplace Blood Pressure Care Habits with 'Pocka Lemon 100' Event

Adding 'blood pressure management' to 'diet and exercise' is important for corporate health management. In recent years, the importance of 'health management' has increased as a foundation for sustainable corporate growth and productivity. Health management refers to the strategic implementation of employee health management from a business perspective. Under the concept of considering employee health as an important business resource, corporate initiatives in 'health management' are important, including measures such as diet and exercise, as well as visualizing health issues from health check data and improving them to enhance productivity. Additionally, the interest in 'presenteeism', which refers to a situation where employees with health issues are working but their performance is reduced, is increasing, and creating an environment where each employee can work in a healthy way is more important than ever. Focusing on the accessible health indicator 'blood pressure', we are proposing daily 'blood pressure care habits'. Among various health indicators, 'blood pressure' is a convenient indicator that can be measured daily and its changes can be captured numerically. It is considered an important indicator for companies to understand employee health issues and for individuals to be aware of their health status and connect it to daily health habits. Since the launch of the functional food 'Pokka Lemon 100' in 2024, we have been working to raise awareness of the function of this product to lower high systolic blood pressure due to the presence of citric acid, and to promote daily 'blood pressure care habits' that can be easily continued in daily life. Specifically, we have been promoting the use of 'Pokka Lemon 100' in 'lemon water' and 'lemon hot water' that can be easily incorporated into daily life, in addition to expanding awareness through TV commercials. Expanding from individual 'blood pressure care habits' to the 'Poke Lemon Activity' together with companies. To expand the proposal of 'blood pressure care habits' beyond individual daily life to corporate health management initiatives, we are proposing the 'Poke Lemon Activity'. The 'Poke Lemon Activity' involves keeping 'Pokka Lemon 100' in shared refrigerators at the workplace, creating an environment where employees can easily incorporate lemons into their daily routine during working hours. Adding it to daily drinks and meals such as water, carbonated water, lunch boxes, salads, and noodles can provide an opportunity for 'blood pressure care habits' in the workplace. As part of our health management initiatives, we have been implementing 'Poke Lemon' throughout the company since 2024. In the future, we aim to expand this initiative to companies that support its purpose, helping employees create a workplace environment where they can easily maintain healthy habits from the perspective of blood pressure care. [Functional Food - 3 Products] Description of the functional food 'Pokka Lemon 100' and the content of the functional label. [Functional Label] This product (Pokka Lemon 100) contains citric acid and has the function of lowering high blood pressure (systolic blood pressure). - This product has not been evaluated by the government. - This product is not a medicine. - A balanced diet is based on staple food, main dish, and side dishes. <'Poke Lemon Activity' Briefing and Lemon Water Tasting and Awareness Event> Date and Time: October 28, 2026 (Wednesday) 10:30-12:30 Location: Fukagawa Galleria Tower S Building, Center Plaza, Ito Yokado Kiba Store Speakers: President and Representative Director of Pokka Sapporo Foods & Beverages Co., Ltd. Masashi Sato Head of the Brand Management Department, Marketing Department, Advertising and Promotion Group Leader Ryo Higo Activities: [Part 1] Seminar for media in advance of November 2 ('Good Blood Pressure Day') on corporate 'health management' and the 'Poke Lemon Activity' through 'Pokka Lemon 100'. [Part 2] Lemon water tasting event using 'Pokka Lemon 100'. [Part 3] Event to raise awareness of the value of lemons. [Event Highlights] [President and Representative Director Masashi Sato's Comments] We aim to be a close partner in your well-being through the power of lemons. The starting point of this large initiative of 'health management' is small habits of individuals. Through the 'Poke Lemon Activity', we will expand the daily healthy habits of incorporating lemons from home to the workplace, and contribute to the healthy daily lives of workers.