YEBISU CREATIVE BREW Mugi Tsumugu barrel draft will be sold at YEBISU BARs nationwide, with a limited quantity. YEBISU BAR will also sell a limited edition pairing dish. Sapporo Lion Co., Ltd., a group company of Sapporo Beer Co., Ltd., will sell the barrel product of 'YEBISU CREATIVE BREW Mugi Tsumugu' at YEBISU BARs nationwide from October 14, 2026, in limited quantity. 'CREATIVE BREW' is an original line of the YEBISU brand, launched by Sapporo Beer Co., Ltd. in 2023, which challenges the new taste and fun of beer, using the technology and knowledge accumulated for 135 years.

The 13th edition, 'YEBISU CREATIVE BREW Mugi Tsumugu,' was developed by two brewers who weave the history of YEBISU, based on the knowledge from the release of 'Copper Horizon' at YEBISU BREWERY TOKYO. It combines the gentle aroma of hops used in the Ebisu factory, which was closed in 1988, and the traditional method of over 100 years, to create a rich flavor, using Temmamugi malt (※). The product has a fragrant aroma that expands until the aftertaste, and a deep, sweet and delicious taste. (※Partially used) Product Information Product Name: YEBISU CREATIVE BREW Mugi Tsumugu barrel draft Sale Period: October 14, 2026 - Sale ends when each store runs out of stock Sale Locations: YEBISU BARs nationwide, YEBISU BEER HALL TOKYO (Opening on October 27, 2026) *In addition to the above, the barrel product will be available at TAPS BY YEBISU and Sapporo Beer Kyushu Hita Factory. *YEBISU will also sell the can version of this beer in limited quantity from October 14, 2026. YEBISU BAR limited edition pairing menu At YEBISU BAR (excluding some stores), a pairing menu called 'Mugi de Tsumugu: Aroma and Umami Pairing Toast' will be sold, highlighting the charm of 'Mugi Tsumugu.' It is a mini toast with a buttery shirasu with perilla and a domestic sausage wrapped in a five-grain miso. Enjoy the difference between two types of Japanese ingredients in a single bite, with a fresh aroma and a sweet and savory taste of malt. *YEBISU BAR Hotto Umeda, YEBISU BAR STAND Ebisu Garden Place, and YEBISU BEER HALL TOKYO do not offer the pairing menu. For details on the sales locations of the barrel product and pairing menu, please check the official page. About YEBISU BAR YEBISU BAR is a beer bar created by Sapporo Lion and Sapporo Beer, with the concept of 'ALL FOR YEBISU - Everything about YEBISU is here.' It has 24 stores nationwide (※). To better enjoy the rich flavor of the barrel draft YEBISU, we have prepared dishes that match the characteristics of each barrel, allowing you to experience the 'pairing of YEBISU and dishes.' (※Includes one store operated by the group subsidiary, Hokkaido Sapporo Lion Co., Ltd.) For inquiries about this matter, please contact the following. General public Customer Consultation Desk TEL: 0120-848-136

YEBISU Creative Brew Cotton Weaving

YEBISU Creative Brew Cotton Weaving

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