J-FOMO Kirin Mottainai Ice-Plum (limited time)
キリン 氷結®mottainai プルーン(期間限定)
1 / 6Kirin Mottainai Ice-Plum (limited time)
キリン 氷結®mottainai プルーン(期間限定)
- When
- Oct 27JST
- Where
- Not stated in the announcement
- Cost
- Not announced
- Type
- Limited menu
- Source
- www.kirinholdings.comfirst seen 2026-10-06 · last checked 2026-11-03
What it is
Kirin Beer Co., Ltd. will release the 'Kirin Hyo-kyu® mottainai Plum (Limited Time)' (350ml can, 500ml can) nationwide on October 27, 2026. This product uses out-of-grade plums from Hokkaido Yubari, which would otherwise be discarded due to factors such as over-ripening, wind, or rain. The product aims to reduce food waste by using approximately 350,000 plums, equivalent to about 13.4 tons of fruit. The drink features a juicy sweetness and acidity characteristic of plums, with a fresh carbonation and a refreshing aftertaste.
Read more
(Juice content: 0.2%) The packaging includes the 'Hyo-kyu® mottainai' logo and an illustration of a fruit with a diamond cut that symbolizes 'Hyo-kyu®.' It also features a Hokkaido mark and an illustrative representation of the fruit's characteristics. A portion of the sales will be donated to support Japanese fruit farmers. The product will be available in 350ml and 500ml cans. The alcohol content is 5%. The pure alcohol content is 14g for the 350ml can and 20g for the 500ml can. The product will be manufactured at Kirin Beer Sendai Plant, Craft Plant, Nagoya Plant, Okayama Plant, and Kirin Distillery Fujimiyodono Distillery (planned). Product details: - Product name: Kirin Hyo-kyu® mottainai Plum (Limited Time) - Release date: October 27, 2026 - Release area: Nationwide - Capacity and container: 350ml can, 500ml can - Price: Open price - Alcohol content: 5% - Pure alcohol content: 350ml can: 14g, 500ml can: 20g - Manufacturing plant: Kirin Beer Sendai Plant, Craft Plant, Nagoya Plant, Okayama Plant / Kirin Distillery Fujimiyodono Distillery (planned) Comments from the plum farmer, Daisuke Doi: - We try hard to deliver all the fruits without waste, but there are always out-of-grade products. I think this product is very good for both customers and producers, as it allows the fruits that would have been discarded to be delivered in another form. Kirin Group aims to spread new joy of 'food and health' through the creation of things that look at nature and people, and contribute to the realization of a rich and fulfilling society. For inquiries, please contact Kirin Group.