Iginaritouhoku Product Fair

For this fair, six products made with ingredients from each of the six Tohoku prefectures will be released. Aomori Prefecture's apple, Iwate Prefecture's blueberry, Akita Prefecture's iburigako, Miyagi Prefecture's edamame, Yamagata Prefecture's mushroom, and Fukushima Prefecture's peach 'Akatsuki' are all included in the lineup. In addition, in this event, not only will the products be released, but also plans to promote Tohoku will be carried out in limited areas, together with the members of 'Iginaru Tohoku-zen' who are from Tohoku. A TV commercial featuring the members will be aired in the six Tohoku prefectures, with a common version for all prefectures, and a local version for each prefecture, which will be aired only in the corresponding prefecture. In addition, there will be a campaign for original broomai (photo cards) of the members wearing 7-Eleven uniforms, and in-store promotions, with 7-Eleven stores in the six Tohoku prefectures as the stage for various events. This fair, which features the ingredients of Tohoku and is offered in collaboration with the members of 'Iginaru Tohoku-zen,' who are based in Tohoku, is a limited edition event that offers a 'Tohoku full' experience. This is an event designed to allow the people of Tohoku to enjoy the taste and charm of the region again. Each of the six Tohoku prefectures has one dish. The collaboration products for this event are six items, one from each of the six Tohoku prefectures, each made with the local ingredients. We hope that this will be an opportunity for the locals to enjoy the taste again, and for people from other prefectures to learn about the taste of each region by selling the dishes throughout Tohoku. Release date: October 2 (Friday) in sequence. Sales area: 7-Eleven stores in the six Tohoku prefectures. [Aomori Prefecture] - Apple muffin using Aomori Prefecture's apple 218 yen (235.44 yen including tax). A muffin using Aomori Prefecture's apple. It is designed to enjoy the taste of the fruit with the texture of the apple as an accent. [Iwate Prefecture] - Blueberry danish using Iwate Prefecture's blueberry 198 yen (213.84 yen including tax). A danish using Iwate Prefecture's blueberry. It combines the sweet and sour blueberry with a crispy danish dough. [Miyagi Prefecture] - Zunda roll cake using Miyagi Prefecture's edamame 300 yen (324 yen including tax). A roll cake using Miyagi Prefecture's edamame. We added a salt flavor to the zunda cream to highlight the flavor and sweetness of the edamame. [Akita Prefecture] - Potato salad with iburigako and cream cheese using Akita Prefecture's iburigako 298 yen (321.84 yen including tax). A potato salad using Akita Prefecture's iburigako. It combines the flavor and texture of iburigako with cream cheese for a lingering taste. [Yamagata Prefecture] - Cream soup with mushrooms using Yamagata Prefecture's mushrooms 398 yen (429.84 yen including tax). A cream soup using Yamagata Prefecture's mushrooms. It is made to enjoy the umami of the mushrooms with a smooth taste. [Fukushima Prefecture] - Peach cookie and rare cheese using Fukushima Prefecture's 'Akatsuki' 330 yen (356.40 yen including tax). A cookie and rare cheese using Fukushima Prefecture's peach 'Akatsuki'. It combines the taste of the peach and the rare cheese, and is made into a dessert that also allows you to enjoy the texture of the cookie. 'Iginaru Tohoku-zen' will make the 7-Eleven stores in the six Tohoku prefectures lively! In this fair, various plans to promote the six Tohoku prefectures together with the members of 'Iginaru Tohoku-zen' will be carried out. 1. TV commercial featuring members, limited to the six Tohoku prefectures. A TV commercial featuring members of 'Iginaru Tohoku-zen' will be aired in the six Tohoku prefectures. The commercial will have a common version for all six prefectures, and a local version for each of the six prefectures (Aomori, Iwate, Akita, Miyagi, Yamagata, and Fukushima), for a total of seven versions. In each local version, the members will introduce the collab product. 2. Original broomai (photo cards) of the members wearing 7-Eleven uniforms will be given away. During the fair period, if you purchase three items, a serial number will be printed on the receipt. Enter the serial number on the multi-copy machine in the store to print an original broomai (photo card) of 'Iginaru Tohoku-zen' wearing 7-Eleven uniforms. Period: October 2 (Friday) - October 15 (Thursday) Target stores: 7-Eleven stores in the six Tohoku prefectures Broomai: 10 types (9 individual, 1 group) About 'Iginaru Tohoku-zen' 'Iginaru' is a Miyagi Prefecture dialect meaning 'very, very, extremely.' The group 'Iginaru Tohoku-zen' is an idol group composed of members from Tohoku. They are based in Tohoku and spread the charm of the region through music and events. The group is affiliated with Stardust Promotion, which also represents members of Momoiro Clover Z. Members: - Tachibana Hana (Miyagi Prefecture) - Sakura Hina (Iwate Prefecture) - Fujitani Miharu (Yamagata Prefecture) - Sato Hana (Miyagi Prefecture) - Tachibana Hikaru (Akita Prefecture) - Kitami Rina (Miyagi Prefecture) - Tsukimi Yuna (Miyagi Prefecture) - Ando Hikari (Fukushima Prefecture) - Kise Mako (Miyagi Prefecture) Comments from 'Iginaru Tohoku-zen' We, 'Iginaru Tohoku-zen,' are all from Tohoku!