Original goods will be available at Matsuya and Matsunoya stores nationwide! In addition, a campaign will be held on social media where prizes can be won. The collaboration campaign between Matsuya and Matsunoya and "Sumikkogurashi" has been decided! The first phase of the campaign will start on October 6, 2026 (Tuesday) at 10:00. The limited-time collaboration campaign between Matsuya and Matsunoya and "Sumikkogurashi" will be held. During this campaign, when you order the target menu, you will be randomly given a limited design "Sumikkogurashi Reflector Keychain".

In addition, a follow and repost campaign will be held to promote the campaign. Campaign period October 6, 2026 (Tuesday) 10:00 - December 22, 2026 (Tuesday) 9:59 Target stores All Matsuya and Matsunoya stores nationwide. - Some stores may have different available menus and prices. Get the "Sumikkogurashi Reflector Keychain" when you order the target menu! A convenient keychain that reflects light when it is dark and can be written on the back. For each order of one target menu, one "Sumikkogurashi Reflector Keychain" (6 different designs) will be given randomly. Target menus - Matsuya Kids Beef Bowl Waku Waku Set - Matsuya Kids Curry Waku Waku Set - Matsunoya Kids Plate - At stores with both Matsuya and Matsunoya, the "Matsuya Kids Beef Bowl Waku Waku Set" and "Matsuya Kids Curry Waku Waku Set" will be available. Distribution period October 6, 2026 (Tuesday) 10:00 - November 17, 2026 (Tuesday) 9:59 - Ends when stock runs out. - All 6 types are available, but you cannot choose the type. - Orders from Matsuban Net, Matsuya Mobile Order, and Matsuban Delivery are also eligible. - Matsunoya does not offer takeout or Matsuban Delivery. - For inquiries about the distribution status of the prizes, please contact the respective stores. - When the distribution of the collaboration limited goods ends, Matsuya will switch to distributing "Matsuya Original Paper Craft" and Matsunoya will switch to distributing the "regular period gift". Starting on November 17, 2026 (Tuesday), the second phase of the campaign is planned! Starting on November 17, 2026 (Tuesday) at 10:00, the second phase will be implemented. Please wait for further information. A follow and repost campaign is also being held! A "Sumikkogurashi Reflector Keychain Complete Set" will be drawn in a lottery! By following Matsuya's official X and reposting the target post during the campaign period, you can participate in a lottery to win a "Sumikkogurashi Reflector Keychain Complete Set" and "Matsuya Points 5,000 Points". - The image is for illustration purposes only. There may be differences from the actual product. Prize - "Sumikkogurashi Reflector Keychain Complete Set" - "Matsuya Points 5,000 Pt" October 6, 2026 (Tuesday) 10:00 - October 18, 2026 (Sunday) 23:59 Matsuya Official X Account @matsuya_foods What is Sumikkogurashi? A character that was born in 2012 with the keyword "This is a comfortable place." It has a wide range of popularity with cute characters and stories that are a bit negative and surreal. People often find a seat for Sumikkos on the train, and when they go to a cafe, they try to secure a seat for Sumikkos. The idea of "Sumikkos" embodies the feelings that many Japanese people have. Learn more https://www.san-x.co.jp/ja/characters/sumikkogurashi/ Official X of Sumikkogurashi https://x.com/sumikko_335 About San-X Continuously creating over 1,000 100% original characters such as Rilakkuma, Sumikkogurashi, and Tarepanda, and the mysterious charm of these characters through original products and licensing business, various events and promotions, and videos, and continues to deliver it to the world. ©2026 San-X Co., Ltd. All Rights Reserved.

Matsuya & Matsunoya x Sumikkogurashi Collaboration Project

Matsuya & Matsunoya x Sumikkogurashi Collaboration Project

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