Sapporo Draft Beer Black Label Can with Hokuriku Crab Design

In order to support the fishing industry in Ishikawa Prefecture, Sapporo Beer Co., Ltd. will donate 1 yen per unit sold to JF Ishikawa. The package features a large image of the Zuwai crab, a winter scenery of Hokuriku, to express the freshness and deliciousness of the crab in Hokuriku. The company hopes that this product will contribute to the revitalization of the region. - Product Name: Sapporo Draft Beer Black Label 'Hokuriku Crab Design' Can - Packaging: 350ml can - Release Date and Area: October 20, 2026 (Tue) - Ishikawa Prefecture, Toyama Prefecture, Fukui Prefecture, Aichi Prefecture, Mie Prefecture, Gifu Prefecture, and Shizuoka Prefecture - Suggested Retail Price: Open price - Design Features: A large image of the Zuwai crab, a winter scenery of Hokuriku, is used to express the freshness and deliciousness of the crab in Hokuriku. - Sales Plan: 24,000 cases (equivalent to 24 bottles of 350ml) - Donation Recipient: JF Ishikawa - Ishikawa Prefectural Fisheries Cooperative JF Ishikawa - Ishikawa Prefectural Fisheries Cooperative - The organization aims to promote the development of the local fishery industry, and through the spirit of mutual assistance among its members, it carries out business such as sales, purchase, guidance, and mutual aid to improve the economic and social status of its members. Official website: http://www.ikgyoren.jf-net.ne.jp/index.html About 'Sapporo Draft Beer Black Label' 'Sapporo Draft Beer Black Label' was first launched in 1977 under the name 'Sapporo Bin Shu' and has been loved by many customers. It was a pioneering product that opened the era of draft beer when heat-treated beer was the main product. It has a perfect balance of the umami of barley and a refreshing aftertaste, and the white, beautiful creamy foam that keeps the taste and aroma fresh is a feature. Black Label aims to be a beer loved by adults, and it will continue to deliver the joy of choosing a beer that suits you and the joy of expressing yourself as an adult. In addition, since 2019, Sapporo Beer Co., Ltd. has established a flagship bar 'Sapporo Draft Beer Black Label THE BAR' in Ginza, Tokyo, and provides an experience where you can enjoy the fresh taste of draft beer with a focus on quality. Brand Website: https://www.sapporobeer.jp/beer/ Inquiry Contact for Consumers: Sapporo Beer (Co., Ltd.) Customer Center TEL 0120-207-800