Beam's Japan Hakone Pop-up Store

It offers high-quality souvenirs that reflect the traditional and modern aspects of Japan, including functional daily-use items, and features handicrafts from Hakone and Odawara, such as a keychain made with the Hakone Kigumi Craft, and wooden plaques made from thinned wood from Odawara. It provides a wide variety of souvenirs that make you think of nature and culture, contributing to the revitalization of the region. Please feel free to stop by this new souvenir shop that captures the charm of Hakone, from the beginning to the end of your trip. The details of the "Beam Japan Hakone Pop-up Store" are as follows. 1. Location 707, Yumoto, Hakone-cho, Shizuoka District, Kanagawa Prefecture, inside the Hakone Ropeway Hakone-Yumoto Station (right after the station exit) 2. Store Name Beam Japan Hakone Pop-up Store 3. Opening Date and Period October 9, 2026 (Friday) - January 11, 2027 (Monday, holiday) 4. Business Hours 10:00 - 18:00 5. Official SNS Instagram (@beams_japan_hakone) https://www.instagram.com/beams_japan_hakone 6. Limited Items The store also features limited edition items of <Beam Japan> original products in special colors. - Tote bag: 5,500 yen tax included - Lunch tote bag: 5,720 yen tax included - Pouch: 4,730 yen tax included - Hand towel: 1,320 yen tax included - Keychain: 1,980 yen tax included - Wooden plaque: 990 yen tax included - Small container: 1,430 yen tax included - Sticker: 605 yen tax included (Keychain: 1,980 yen tax included) The Hakone Kigumi Craft, designated as a traditional Japanese craft. It uses the natural colors of various native trees without using dyes, creating intricate geometric patterns. This keychain is made by a certified Hakone Woodwork artisan, combining two types of Kigumi inlays. 7. Background of the Pop-up Store Opening The Odakyu Hakone Group is working to create new value in order to contribute to the revitalization of the local communities where it operates and to achieve sustainable growth. Through the collaboration with Beam Co., Ltd., which is working on a business that conveys the good and interesting aspects of Japan to the world, we will allow visitors to experience the culture and traditions of Hakone at the Hakone-Yumoto Station, which is a starting point for Hakone tourism, and to spread the charm of the region to the world.