Kirin Hyoketsu Sugar Free Kiwi ALC.7% (limited time)

'Hyoketsu® No Sugar' has been appreciated for its ease of pairing with meals and its refreshing taste. Considering the growing health consciousness and the demand for RTD drinks that are easy to pair with meals, the sales volume was updated to a record high for five consecutive years in 2025. Starting from July 27, the communication of the renewal was started, and the appeal of the evolved 'clear taste' was strengthened through the new packaging and new advertisements. The inflow of beer users increased by 1.3 times, and the sales volume from July 27 to the end of August increased by approximately 107%. The product 'Kirin Hyoketsu® No Sugar Kiwi ALC.7% (Limited Period)', which is being launched this time, is the first kiwi flavor in the 'Hyoketsu® No Sugar' series. Enjoy the juicy fruit flavor and pleasant acidity of kiwi, which is becoming popular in Japan, in a sweetless refreshing 'no sugar chuhai'. By choosing a new and original flavor that can lead to a new deliciousness of 'no sugar chuhai', it embodies the 'Always New' that the 'Hyoketsu®' brand has always valued since its launch. Also, the aim is to expand the drinking opportunities by allowing more customers to pick up the 'no sugar chuhai'. 'Hyoketsu®' is a brand that aims to brighten and refresh the customer's day. By launching this limited period product, it aims to activate the RTD market by proposing a new deliciousness of 'no sugar chuhai'. ● Contents - The flavor is carefully crafted to enjoy the fresh kiwi fruit flavor that spreads beautifully and the refreshing aftertaste. - It is a 'no sugar chuhai' that is easy to pair with meals, with no extra sweetness and the clear deliciousness of fruit and alcohol (0.3% fruit juice). ● Packaging - The light green 'no sugar' logo and silver, which is typical of 'Hyoketsu® No Sugar', are combined to express the freshness of kiwi and the clear impression that only a no sugar drink can have. - The juicy kiwi fruit flavor and the refreshing drinking experience are expressed with illustrations of fruit and glasses. ● 'No Sugar Chuhai Encyclopedia 2.0 by Kirin Hyoketsu® No Sugar' The 'Hyoketsu®' brand website has released the 'No Sugar Chuhai Encyclopedia 2.0 by Kirin Hyoketsu® No Sugar', which summarizes market data and customer survey results about the growing 'no sugar chuhai'. Details: https://www.kirin.co.jp/alcohol/rtd/hyoketsu/muto-taizen/ The Kirin Group contributes to a richer society by creating things that look at nature and people, and by spreading new joys of 'food and health'. 1. Product Name: 'Kirin Hyoketsu® No Sugar Kiwi ALC.7% (Limited Period)' 2. Release Date: October 13, 2026 3. Sales Area: Nationwide 4. Capacity and Container: 350ml can, 500ml can 5. Price: Open price 6. Alcohol Content: 7% 7. Pure Alcohol Content: 350ml can: 19.6g, 500ml can: 28g 8. Manufacturing Plant: Kirin Beer Sendai Plant, Takeda Plant, Nagoya Plant, Okayama Plant/Kirin Distillery Fujimiyodono Distillery (planned)