Calbee x Popular Character 'Gourmet Meister Yopi-chan' First Collaboration

Plush toys and other collaboration goods will be sold at the 'TOKYO ISSUE' event held at Isetan Shinjuku Store, 6th floor of the main building, from September 30, 2026 (Wednesday) to October 5, 2026 (Monday). The 'Calbee Future Labo' initiative focuses on creating new touchpoints between customers and the Calbee brand by utilizing Calbee's IP. The initiative focuses on the 'plush culture' that is popular among younger generations, aiming to make Calbee feel closer in various daily situations. Recently, plush toys have gained attention as a new communication tool, with the popularity of 'plush living' which involves carrying them around and taking photos. The event 'TOKYO ISSUE' where this collaboration will take place gathers various cultures such as anime, games, movies, and food. Calbee wants to offer new experiences centered around food, and thus collaborated with 'Gurume Master Yopichan' which changes its appearance when it sees or eats something delicious. The concept of enjoying curiosity about food and the joy of discovering delicious things overlaps with Calbee's values, and this collaboration was realized. This event will feature the sale of limited plush toys and goods based on Calbee products, as well as workshops. The event 'TOKYO ISSUE' gathers the latest Tokyo culture, including anime, games, idols, food, rakugo, movies, and sports, as curated by Isetan. The event aims to bring special encounters to adults who pursue their interests. Dates: September 30, 2026 (Wednesday) - October 5, 2026 (Monday) Time: 10:00 - 20:00 (Closing at 18:00 on the last day) Venue: Isetan Shinjuku Store, 6th floor of the main building Isetan Shinjuku Store 'TOKYO ISSUE' event page: https://www.mistore.jp/shopping/event/shinjuku_e/tokyoissue_10 ■Collaboration Products - 5 types of limited plush toys based on Calbee products - T-shirts (short sleeve, long sleeve) - Tote bags - Acrylic key chains - Stickers ※There are purchase limits. - Plush toys: 8 units per type, up to 2 units per person (1 unit per type) - T-shirts (short sleeve, long sleeve), tote bags: up to 3 units each - Changeable stickers, acrylic key chains: up to 5 units each - Puffy stickers: up to 10 units ※Depending on the situation, you may be guided to enter with a ticket or lottery. For details on price, sales quantity, and sales method, please check the product list or the event page. ※Due to limited quantity, the sales will end when the stock runs out. ※During the period, customers who show the Sanrio Isetan app at the TOKYO ISSUE venue and spend over 8,800 yen (tax included) will receive one of six types of original TOKYO ISSUE stickers, with the first 300 customers per day (including overseas customers). - Delivery location: Isetan Shinjuku Store, 6th floor of the main building, payment counter - One per person per day - Receipts can be combined for the purpose of the promotion. ■On-site Limited Content <Workshop> Combine your favorite Calbee product with 'Yopichan' to draw an original 'Calbee Yopichan.' The completed works will be displayed in the venue. Free to participate / First 500 participants / One per person <Photo Booth> A photo booth and display area that allow you to enjoy the world of 'Yopichan' will be set up. [About 'Gurume Master Yopichan'] 'Gurume Master Yopichan' is a mysterious creature that changes its body color, ears, and clothes according to the food it eats. The character was created by Asama Asumi, a textile artist and plush toy artist. Asami has been creating textile-based art works since 2015, and has been active as a plush toy artist since 2022. The character 'Yopichan' is the center of her activities, and she has exhibited in department stores and galleries. Official Instagram: https://www.instagram.com/gourmetmeisteryopichan/ [About 'Calbee Future Labo'] 'Calbee Future Labo' is a project by Calbee that uses its IP to create new touchpoints between customers and the Calbee brand through goods and accessories. The project has previously handled items such as 'Jagariko sneakers,' game items, and NFTs. The initiative is advancing the concept 'Various strange, various cute' and aims to have 10 million customers worldwide enjoy it by 2030.