Prefectural Citizens' Day and Tokyo Citizens' Day Campaign
県民の日・都民の日キャンペーン





1 / 6Prefectural Citizens' Day and Tokyo Citizens' Day Campaign
県民の日・都民の日キャンペーン
- When
- Jun 15 - Nov 14, 2026JST
- Where
- あみプレミアム・アウトレット佐野プレミアム・アウトレット · 酒々井プレミアム・アウトレット
- Cost
- Not announced
- Type
- Goods
- How
- In store only対象店舗でご利用いただける
- Source
- prtimes.jpfirst seen 2026-09-24 · last checked 2026-10-31
What it is
On days when school is closed, go out with your family to the outlet. The 'Kenshumin no Hi / Toshumin no Hi Campaign' is being held at three premium outlets in the Kanto region, targeting seven prefectures. Coupons, limited novelties, and app-only point campaigns are also being offered. At the three premium outlets operated by Mitsubishi Estate Co., Ltd. and Simon Co., Ltd. - Ami, Sano, and Sazawano - a special campaign will be held in conjunction with the prefectural and metropolitan days of each prefecture.
Read more
Starting with the Chiba and Tochigi prefectural days on June 15 (Monday), the campaign will run for six days across seven prefectures. Key points of the campaign: - Go out with your family on days when public schools are closed. Many prefectures have public elementary and junior high schools closed on prefectural and metropolitan days, making it possible to go out with your family even on weekdays. - 'Sale price + prefectural day special offer' double benefit. Some prefectural days coincide with large sale periods, making shopping even more affordable with the combination of sale prices and double discounts. - Shopping plus more experiences. There are many contents other than shopping, such as collaborations with nearby tourist facilities and family-friendly events. In the Kanto area, many prefectures have public elementary and junior high schools closed on prefectural and metropolitan days, making it a rare opportunity to go out with your family without the crowds of weekends. This campaign offers convenient coupons, original novelties, and point campaigns using the official app 'PO PAY' for customers residing, working, or studying in the target prefectures. In addition, some prefectural days coincide with large sale periods such as 'Premium Outlets® Sale' and 'Premium Outlets® Bargain', allowing you to enjoy the benefits of sale prices and prefectural day special offers such as coupons and point returns. Furthermore, each facility offers experiences that highlight the local charm in addition to shopping. At Ami Premium Outlet, seasonal fruit-based dessert fairs are held regularly. At Sano Premium Outlet, you can enjoy local cuisine such as Sano ramen and photo spots with the local brand character 'Sano-maru.' At Sazawano Premium Outlet, you can easily reach from Tokyo's city center by direct bus in about 50 minutes, and you can enjoy visiting nearby attractions such as Shiba Shrine and tourist spots in Chiba Prefecture. In addition to shopping, you can enjoy the 'plus alpha experience' unique to each facility, making it perfect for creating memories with family and friends. Campaign target dates: Details of the campaign at each facility: [1] Ami Premium Outlet (Amai-machi, Ibaraki Prefecture) Delivering benefits to seven prefectures across the Kanto area for a total of six days. ● Target dates: June 15 (Monday), August 21 (Friday), October 1 (Thursday), October 28 (Wednesday), November 13 (Friday), November 14 (Saturday) ● Target audience: Residents, employees, or students of Chiba Prefecture, Tochigi Prefecture, Fukushima Prefecture, Tokyo, Gunma Prefecture, Ibaraki Prefecture, and Saitama Prefecture. ※ Each target date corresponds to the prefectural or metropolitan day of the relevant prefecture. <Benefit 1> Coupon sheet and original pen. On each prefectural and metropolitan day, by presenting documents proving your residence, employment, or enrollment in the target prefecture at the information center, you will receive a convenient coupon sheet and an original pen for use at the target stores. *One set per person. <Benefit 2> 500 PO PAY app points. Limited to customers residing in the target prefectures who have the official app 'PO PAY.' If you shop at three or more stores and use PO PAY for your purchases, you will be given 500 app points in the 'Treasure Chance' campaign. Your usual shopping will become even more affordable. *The distribution date is scheduled for three weeks before each prefectural and metropolitan day. *Those who have shopped at this facility in the past year are eligible. <How to Enjoy> As June is during the 'Premium Outlets® Sale' period (June 12-21), you can enjoy the summer sale and the prefectural day special offers at the same time. In addition, there are seasonal food fairs such as a melon-themed dessert and food fair (June 12-July 20) and other food fairs and campaigns held throughout the year. [2] Sano Premium Outlet (Sano City, Tochigi Prefecture) ● Target audience: Residents, employees, or students of Tochigi Prefecture, Chiba Prefecture, Fukushima Prefecture, Tokyo, Gunma Prefecture, Ibaraki Prefecture, and Saitama Prefecture. <Benefit> Coupon sheet and original friction pen. By presenting documents proving your residence, employment, or enrollment in the target prefecture at the information center, you will receive a convenient coupon sheet and an original novelty (friction pen) for use at the target stores. *One coupon sheet and one friction pen per person. In addition, a limited-time design photo spot with the local brand character 'Sano-maru' was newly installed this spring. A campaign is also ongoing where you can get an original sticker by taking a photo and posting it on social media. Other plans, such as Sano B-grade cuisine and Sano ramen, are also available for a small trip with nearby attractions.