FamilyMart's Baked Sweet Potato Evolution

will be selling it at approximately 5,600 FamilyMart stores nationwide (excluding Okinawa Prefecture) starting October 20, 2026. This year, we have adopted a new method of wrapping each sweet potato in aluminum foil and baking it carefully for 2 hours, achieving a surprising 'soft and sweet' experience similar to a dessert. By extending the sales time, we can prolong the freshness and reduce food waste. In addition, a campaign will start on every Friday, offering a 20 yen discount on the targeted roasted sweet potatoes. ■ Three points to note about the evolved FamilyMart roasted sweet potato 1. [New Method] Wrap with aluminum foil and bake for 2 hours, achieving a surprising 'soft and sweet' experience. This year's roasted sweet potato uses a new method, replacing the previous direct baking with wrapping each sweet potato in aluminum foil and baking it carefully for 2 hours in the store's special oven. By wrapping with aluminum foil, we can prevent the evaporation of moisture, and bring out the maximum sweetness of the sweet potato. Enjoy the luxurious taste of 'soft and sweet' like a dessert. 2. Selecting domestic sweet potatoes that have been stored and matured for over a month to enhance the sweetness. The sweet potatoes used are carefully selected domestic varieties such as 'Benesaru', 'Silk Sweet', and 'Bene Masari' (varies by season and region). We only purchase from producers who meet FamilyMart's standards, and after harvesting, we store them for about a month, converting the starch into sugar, and further enhancing the sweetness and soft texture. 3. Extending the sales time to reduce food waste. Using aluminum foil helps maintain the elasticity of the skin, allowing us to provide delicious roasted sweet potatoes at any time, and also helps reduce food waste in stores. ■ [Limited to every Friday] A popular 20 yen discount sale will be held every year! To allow more customers to experience the newly improved roasted sweet potato, we will implement a special discount sale every Friday. - Period: Every Friday from October 23, 2026 (Friday) to May 28, 2027 (Friday) - Content: The targeted 'roasted sweet potato' will be discounted by 20 yen from the regular price. - Please note that the sales end period may vary depending on the raw material situation. ■ In collaboration with JA Zenchu's 'Nippon Eru' to support the production areas. We support the concept of 'Nippon Eru', which is to support the production areas and promote the consumption of domestic agricultural and livestock products. We believe that this will contribute to one of the five important issues of FamilyMart's sustainability activities, 'Creating safe and reliable products and services to realize a convenient and rich life'. We will continue to support the production areas by promoting the consumption of domestic agricultural and livestock products in collaboration with 'Nippon Eru'. - 'Nippon Eru' is a product brand of JA Zenchu, which aims to create new value for domestic agricultural and livestock products, with the concept of 'Supporting the production areas, supporting together'. 【Product Overview】 【Product Name】Roasted Sweet Potato 【Price】276 yen (tax included 298 yen) 【Release Date】October 20, 2026 (Tuesday) 【Release Area】Approximately 5,600 stores nationwide (excluding Okinawa Prefecture) 【Content】A roasted sweet potato with a new method of wrapping in aluminum foil and baking for 2 hours, allowing you to enjoy an unprecedented sweetness and a soft and sticky texture. - The image is for illustration purposes only. - As this is a reduced tax rate product, the tax-inclusive price is displayed at 8% consumption tax. - The price, release date, and specifications may vary depending on the region. - In some regions and some stores, it may not be available. FamilyMart aims to be a place that is indispensable, by being close to the community, and connecting with each customer and their family, under the concept of 'You and the convenience store, FamilyMart'. <Reference Information> ■ The meaning behind 'Most Challenging' FamilyMart will celebrate its 45th anniversary in September 2026. To continue being the 'most chosen' by customers, we are moving beyond the traditional convenience store role, and are committed to the 'Most Challenging' initiative. 45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html