Shimajiro x 7-Eleven Limited Design "Eco Da Uchi" Sticker

products with approaching expiration dates at a discount to reduce food waste, and 'Temao Dori', which actively encourages customers to choose products with approaching expiration dates, which are placed in front of the shelves, to reduce food waste. This year, the 'Green Shimajiro' design of the 'Eco-tane' sticker, which was previously implemented as a limited-time campaign, will be renewed and will be launched with five different designs from October 1 (Thursday) to December 31 (Thursday) (※). In addition, a new original animation of 'Shimajiro' will be created and shown on digital signage in some 7-Eleven stores. In the future, the company will continue to implement environmental-friendly initiatives and raise awareness among children about their importance in daily life and shopping. ※ Store implementation may vary. <This Year's Initiatives> 1. Launch 'Green Shimajiro' Design on 'Eco-tane' Stickers From October 1 (Thursday) to December 31 (Thursday), the 'Eco-tane' stickers of 7-Eleven will feature a 'Shimajiro' design that reflects the environment. This new design aims to create an opportunity for parents and children to think about 'eco' and 'mottainai' together. 2. Learn Eco-Friendly Shopping through 'Kodomo Challenge' Materials Through the October issue of 'Kodomo Challenge Step', the company will provide children aged 4-5 and their parents with an opportunity to think about reducing food waste and eco-friendly shopping. The initiative aims to connect with actions such as 'treating still edible products with care' and 'choosing products by oneself'. 3. Create and Screen New Original Animation of 'Shimajiro' In this initiative, a new original animation of 'Shimajiro' will be created. The animation will be used to clearly and enjoyably convey the awareness of reducing food waste and 'mottainai' to children. The animation will be released from October on digital signage in about 4,400 7-Eleven stores, as well as on 'Shimajiro Channel'. Shimajiro Channel (YouTube) 'Shimajiro, Eco in Shopping! Three Eco Actions You Can Do While Shopping' https://bc.benesse.ne.jp/nzm/redirect?code=HPTrmXJdlQ ■ About 'Kodomo Challenge' https://shimajiro.benesse.ne.jp/ 'Kodomo Challenge', launched in 1988, provides products and services that support parents in raising children through play and learning that match their growth. It offers materials for children aged 0-6, including brand character 'Shimajiro', as well as English language materials, TV programs, concerts, and other products and services that support growth. In 2026, it will be the 30th anniversary of the launch of 'Shimajiro Puppet', and it was recognized by Guinness World Records for the largest online photo album of people with hand puppets.