First Takeout Sweet Shop 'Puffy & Sweety' Opens

In the past, various plans such as collaborative cafes and cakes have been launched. This time, as the fifth installment, a new initiative will be launched, and 'Puffy & Sweety,' STPR's first takeout sweets shop, will open in Ikebukuro, Tokyo on November 1, 2026. 'Puffy & Sweety' will offer bubble waffles and drinks, which are perfect for walking around, themed after each group of the STPR Family. The bubble waffles will allow customers to add toppings such as chocolate sauce and color spray according to their preferences, and there are also plans to offer store-exclusive collaborative merchandise. The shop will open as a place where you can enjoy the world view of the STPR Family along with the sweets. ■ The meaning behind the shop name 'Puffy & Sweety' 'I want you to treat the fluffy sweets as if they were your favorite plush toy.' This is the wish we have for the shop name. We have put a lot of effort into the taste and appearance of the sweets we offer, as well as the sound of the words, the visual softness of the brand logo and text. We have deliberately chosen the unique spelling 'Sweety' to value the roundness of the characters and the beauty of the 'y' at the end. We aim to create a brand that is loved for a long time, which will be friendly from the moment you see it, not only for those who have been supporting the 'STPR Family' every day, but also for those who are experiencing STPR's entertainment for the first time through this sweets. In addition, on the day of the grand opening on November 1 (Sunday), a pre-opening event will be held on October 31 (Saturday), offering a limited-time priority visit plan for paid fan club members. On the day, customers who have been selected in a pre-drawing will be able to enjoy sweets and shopping at the store a little earlier. The drawing will start on October 9 (Friday). Details will be announced on the same day on the official 'Strawberry Prince' website and the newsletter, so please look forward to it. Along with the recently announced first permanent store 'STPR Family STORE - DREAM LAND -,' two official STPR stores will open in Ikebukuro this autumn. ■ 'Puffy & Sweety' Opening Information Shop Name: Puffy & Sweety Opening Date: November 1, 2026 Location: Tokyo, Japan, Toshima-ku, Ikebukuro. ■ What is the STPR Family? The STPR Family is a 2.5D idol, singer, and creator groups affiliated with STPR Co., Ltd. As of July 2026, six groups, 'Strawberry Prince,' 'Knight X,' 'AMPTAKxCOLORS,' 'Meteorites,' 'SneakerStep,' and 'True&Lip,' are affiliated, and the total number of YouTube channel subscribers has exceeded 36 million. Through live streams on video distribution sites, planned videos, singing videos, game live streams, ASMR, and other diverse content.