JOCHUM 4th ANNIVERSARY PARTY in LaLaport

(Headquarters: Chuo City, Tokyo; President and Representative Director: Osamu Ohashi) will hold the collaboration event "JOCHUM 4th Anniversary Party in LaLaport" at LaLaport Yokohama, LaLaport Nagoya Minato Akurusu, and LaLaport EXPOCITY from October 30, 2026 (Friday) to November 12, 2026 (Thursday). This event, commemorating the 4th anniversary of the character "JOCHUM (Jeogcham)" developed in collaboration with the global boy group "JO1" and Sanrio Co., Ltd., will feature a variety of programs centered around the theme "Prepare together, celebrate together." The event will include commemorative exhibitions, special POPUP STORES, photo spots, and interactive content that can be enjoyed at each of the three facilities. This special anniversary experience will allow you to celebrate JOCHUM's 4th anniversary. *Please check the following pages for details. "JOCHUM 4th Anniversary Party in LaLaport" Event Overview <Event Period and Facilities> ■Event Period: October 30, 2026 (Friday) - November 12, 2026 (Thursday) ■Facilities: LaLaport Yokohama, LaLaport Nagoya Minato Akurusu, LaLaport EXPOCITY <Implementation Content> Copyright Sanrio Co., Ltd. ©2026 SANRIO CO.,LTD. *The image is an example. *Implementation content may vary by facility. *The image of the room is an example of past implementation. ① Commemorative exhibition for JOCHUM's 4th anniversary that can be enjoyed at each of the three facilities ② Special photo spot that embellishes the 4th anniversary ③ A celebration board that shows messages from JOCHUM and JO1 ④ POPUP STORE that embellishes JOCHUM's 4th anniversary ⑤ A capsule toy lottery for 4th anniversary original goods, limited to 3 days ⑥ Limited sticker presents for shopping and dining at LaLaport ⑦ TV anime "JOCHUM" broadcast and in-store announcements by JOCHUM ① Commemorative exhibition for JOCHUM's 4th anniversary that can be enjoyed at each of the three facilities <LaLaport Yokohama> 4th anniversary commemorative 3D display with 11 JOCHUM characters A 3D display of 11 JOCHUM characters is set up in a luxurious space that resembles a birthday party. Enjoy a memorable photo with JOCHUM. <LaLaport Nagoya Minato Akurusu> "JOCHUM's HOUSE" makes its debut in the Tokai area A space that recreates the living room of "JOCHUM's HOUSE" where the 11 JOCHUM characters live. Experience the world of JOCHUM through the space filled with the personalities of the 11 characters. Copyright Sanrio Co., Ltd. ©2026 SANRIO CO.,LTD. <LaLaport EXPOCITY> For the first time, SNS art that has been loved by fans is displayed in real life. Artworks that were published on the official JOCHUM SNS and loved by fans are displayed in real life for the first time. In addition, a series of 11 JOCHUM characters selected by fan voting from the "Yofukashi", "Tadaima", and "Yume" series will be newly drawn for this event and will be publicly displayed for the first time. <Event Period and Facilities> ■Event Period: October 30, 2026 (Friday) - November 12, 2026 (Thursday) ■Facilities: LaLaport Yokohama: 3rd floor, North Curve Mall LaLaport Nagoya Minato Akurusu: 1st floor, Central Court LaLaport EXPOCITY: 1st floor, Light Plaza *Implementation content may vary by facility. ② Special photo spot that embellishes the 4th anniversary ● A large birthday cake photo spot to celebrate JOCHUM's 4th anniversary A large birthday cake-shaped photo spot commemorating JOCHUM's 4th anniversary will be set up. Enjoy a memorable photo in a festive and luxurious space that is full of celebration mood. ● A photo spot where you can take a photo with your favorite merchandise. Enjoy taking a photo with your favorite JOCHUM merchandise or items purchased at the POPUP STORE. Enjoy a special memory photo surrounded by the world of JOCHUM.