YEBISU Creative Brew Cotton Weaving

This product, the 13th item of 'CREATIVE BREW', was developed by two brewers who weave the history of YEBISU. The taste that one brewer dreamed of at the Ebisu Factory, which was closed in 1988, was fulfilled by the head brewer of YEBISU BREWERY TOKYO. It combines the mild aroma hop used at the time at the Ebisu Factory, and the 'Tenne Malt' which is finished with a traditional method that has been in use for over 100 years, creating a rich flavor. The package expresses the idea of the two brewers' thoughts mixing, and includes the image of malt, expressing a deep color and a rich taste. YEBISU, which has a history of over 135 years, continues to pursue the possibilities of beer, and through satisfying the hearts of customers and increasing their motivation to move forward, it will continue to challenge to bring positive changes to the world. (Note 1) The barrel product is planned to be available at YEBISU BAR, TAPS BY YEBISU, and Kyushu Hita Factory. Comment from Chief Experience Brewer Ryohta Aritomo: 'Mugi Tsumugu' is a product developed by two brewers who weave the history of YEBISU, based on the knowledge of the product 'Copper Horizon' launched at YEBISU BREWERY TOKYO. It uses 'Tenne Malt' which is malted with traditional floor malting, and you can enjoy the deep taste that was once a dream of the person you worked with. * Partially used Profile: 2012, joined SAPPORO BEER. After working in the SAPPORO BEER Hokkaido Factory, I worked on beer brewing. Then I studied yeast at the Alcohol Technology Research Institute. After that, I went to Germany for study and obtained the Brewmaster (Brewmaster) qualification. After returning, I was involved in new product development and research. I am in charge of beer brewing at 'YEBISU BREWERY TOKYO'. Product Overview - Product Name YEBISU CREATIVE BREW Mugi Tsumugu (Mugi Tsumugu) - Packaging 350ml can, 500ml can, 20L barrel - Item Beer - Alcohol Content 5.5% - Pure Alcohol Amount 350ml can: 15.4g, 500ml can: 22g - Release Date and Region 350ml can and 500ml can: October 14, 2026 (Wednesday) - Nationwide * The 350ml can is a limited time item, and the 500ml can is planned to be sold as a limited quantity. 20L barrel: October 14, 2026 (Wednesday) - YEBISU BAR, TAPS BY YEBISU, Kyushu Hita Factory - Suggested Retail Price Open price - Product Features By combining the mild aroma hop 'Halls Bitter' used at the time at the Ebisu Factory and the 'Tenne Malt' which is finished with a traditional method that has been in use for over 100 years, it creates a rich aroma that fills the aftertaste and a deep, sweet taste. * Partially used - Sales Plan 150,000 cases (equivalent to 633ml bottles × 20 bottles) About 'YEBISU CREATIVE BREW' The original line of the YEBISU brand that challenges new beer tastes and fun by using the techniques and knowledge accumulated by YEBISU for over 135 years, without being limited by the concept of beer so far. The development of 'CREATIVE BREW' products is handled by Ryohta Aritomo, the brewer in charge of brewing at 'YEBISU BREWERY TOKYO', which opened in April 2024. Using the sensitivity of a Brewmaster and modern brewing methods and technologies, we aim to bring surprises to customers and create new happy moments, and we will continue to offer high-quality tastes and original products that are unique to YEBISU. YEBISU Brand Site: https://www.sapporobeer.jp/yebisu/ CREATIVE BREW Special Page: https://www.sapporobeer.jp/yebisu/knowledge/creativebrew/ Consumer Inquiries: SAPPORO BEER (Co., Ltd.) Customer Center: 0120-207-800