Sanrio and Ishizaki Glico Co., Ltd. have launched the 'Cinnamoroll with Milk! Love Milk Campaign,' a collaboration between Sanrio's character Cinnamoroll and the 'Bokujoshibori' milk ice cream. The campaign will run from October 5, 2026, and includes a gift for customers who purchase products, as well as donations to dairy farmers in Japan. The campaign aims to promote the consumption of milk and dairy products and is in partnership with the 'Smile Project with Milk,' launched in 2022 by the Ministry of Agriculture, Forestry and Fisheries and the Japan Milk Association. 'Bokujoshibori' is a milk ice cream that focuses on fresh domestic 'fresh milk' within three days of being pressed.

It values the original taste of the ingredients and has used all domestic or domestically manufactured ingredients since 2023. It is also characterized by being made only with food ingredients. The campaign will run from October 5, 2026, to December 25, 2026. Participants can take a photo of the receipt for 'Bokujoshibori' and apply via the LINE account to receive digital points and make a donation to dairy farmers. In addition, there will be a draw for original Cinnamoroll prizes. The campaign site is https://bokujoshibori-7.spexperts.jp/?openInAppBrowser=0. Prizes: - Digital points and donations to dairy farmers - 1 seal course: 10 digital points + 10 yen donation - 3 seal course: 40 digital points + 30 yen donation - 6 seal course: 100 digital points + 60 yen donation For 'Bokujoshibori <Milk>', 'Bokujoshibori <Milk Cocoa>', 'Bokujoshibori <Hokkaido Fresh Cream Milk Caramel>', 'Bokujoshibori <Fresh Milk Coffee>', one purchase gives one seal. For 'Bokujoshibori Home Use <Milk>', one purchase gives three seals. The 3 seal course can be applied up to two times, and the 6 seal course can be applied once. The above donations are made by the company, not the customers, through the Central Dairy Association. Original Cinnamoroll design goods and more. During the campaign period from October to December, a different original smartphone wallpaper called 'Love Milk' will be available for download by all campaign participants. In addition, for every 3 seals, you will be automatically entered into a draw for the 'Love Milk' set, which includes an original design spoon, coaster, and cup cover, with a total of 1,000 winners. Smartphone wallpaper 'Love Milk' Set © 2026 SANRIO CO., LTD. APPROVAL NO. L671730 Furthermore, from December 1, 2026, at 11:00 AM until the end of the campaign on December 25, 2026, all campaign participants will be able to obtain an in-game avatar item 'Original T-shirt' for use in 'Sanrio Party Land'. Original T-shirt (usable in 'Sanrio Party Land') 'Sanrio Party Land' is a game for Nintendo Switch/Nintendo Switch 2, released by Sanrio Co., Ltd. on October 29, 2026. https://www.sanrio-games.jp/games/sanrio-party-land How to Apply: STEP 1: Access the campaign site and tap the 'Participate in the Campaign' button. *Campaign participation requires a LINE account. STEP 2: Tap the 'Upload Receipt' button and enter the number of purchased items. Take a photo of the receipt for the purchased items and send it to receive seals according to the number of purchases. STEP 3: Accumulate seals and choose a course, then tap the 'Apply' button to complete the application. Campaign Period: October 5, 2026, 11:00 AM - December 25, 2026, 11:59 PM The campaign aims to support dairy farmers in Japan. According to a survey by the Central Dairy Association, the number of dairy farmers in Japan fell below 10,000 for the first time in October 2024 and is expected to be 9,251 households in the 2025 fiscal year, a 94.9% decrease compared to the previous year. The reasons include increased operating costs due to rising prices and the gap between milk demand and supply.

Milk Lovers Campaign with Cinnamoroll

Milk Lovers Campaign with Cinnamoroll

What it is

Add to your trip