J-FOMO Sapporo Beer Surprise Essence of Flavor
サッポロ ビアサプライズ コクの神髄
1 / 6Sapporo Beer Surprise Essence of Flavor
サッポロ ビアサプライズ コクの神髄
- When
- Nov 3, until sold outJSTwhen stock runs out, no fixed end date
- Where
- 全国のファミリーマート酒類取扱店約15,800店Nationwide
- Cost
- Several prices8 listed — see the announcement
- Type
- Goods
- Source
- prtimes.jpfirst seen 2026-10-31 · last checked 2026-10-31
What it is
Celebrating its 10th anniversary, FamilyMart is releasing a limited quantity of 'Sapporo Beer Surprise Essence of Flavor,' a beer that thoroughly focuses on both malt and hops. This product will be available nationwide at approximately 15,800 FamilyMart stores that handle alcohol starting November 3, 2026. This is the latest release in the 'Beer Surprise' series, a collaboration between FamilyMart and Sapporo Beer. The series reached its 10th anniversary in June 2026. This is the 19th product in the series, an improved version of the 'Sapporo Beer Surprise Essence of Flavor' launched in 2023.
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It uses a new 'Intensive Blend Method' that blends four types of malt, drawing out a rich and complex aroma and taste from the malt. In addition, three different types of hops are used, and it is brewed with top-fermenting yeast that creates a fresh aroma. The beer combines the rich flavor of malt with the delicate bitterness and freshness of hops. - 350ml can: 245 yen (269 yen including tax) - 500ml can: 320 yen (352 yen including tax) This is an ale that thoroughly focuses on both malt and hops, the main ingredients of beer. Enjoy the harmony of a rich flavor and a fresh aroma created by the four types of blended malt using the new 'Intensive Blend Method,' three different types of hops, and top-fermenting yeast. ※Limited quantity ※Some stores may not carry it. FamilyMart aims to be an indispensable place that is close to the community, connecting with each customer and their family, under the concept of 'You and the convenience store, FamilyMart.' The 'Most Challenging' slogan reflects FamilyMart's efforts to continue being the best choice for customers, beyond the convenience store. With this slogan, FamilyMart is continuing the biggest challenge in its history, based on eight fields: 'Delicious,' 'A little more value,' 'Exciting and fun,' 'Finding something nice,' 'Innovative and cutting-edge,' 'Eco-friendly,' 'A great place to work,' and 'Loved by the community.' 45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html