Sapporo Draft Beer Black Label Can 'Okinawa Environmental Conservation Support Design' Limited to Kyushu and Okinawa

This product is part of an initiative to contribute to the SDGs goal 14 "Protect the Richness of the Sea" and will donate 1 yen per sale to the "General Foundation Okinawa Miraisama Foundation" to support Okinawa's marine environment conservation activities. The package features a design of Okinawa's beautiful and rich sea and includes a two-dimensional code that can access the website of the "General Foundation Okinawa Miraisama Foundation". Sapporo Group has set "Environmental Harmony" and "Coexistence with Society" as key sustainability issues under its "Sapporo Group Sustainability Policy" (Note 1). The company will contribute to environmental conservation that preserves nature for future generations through this product. (Note 1) Sustainability | Sapporo Beer Corporate Site - Product Name: Sapporo Draft Beer Black Label "Okinawa Environmental Conservation Support Design" can - *The contents are the same as the regular Black Label. - Package: 350ml can - Release Date and Area: October 20, 2026 (Tue) - Kyushu 7 prefectures (Fukuoka Prefecture, Saga Prefecture, Nagasaki Prefecture, Kumamoto Prefecture, Oita Prefecture, Miyazaki Prefecture, Kagoshima Prefecture), Okinawa Prefecture - Reference Retail Price: Open price - Design Features: - Design of Okinawa's beautiful and rich sea. - Includes a two-dimensional code that can access the website of the "General Foundation Okinawa Miraisama Foundation". - Sales Plan: 6,000 cases (equivalent to 24 350ml cans) About the "General Foundation Okinawa Miraisama Foundation": A legal entity that manages and operates park facilities such as Okinawa Churaumi Aquarium, Ocean Expo Park, and Shuri Castle Park, which utilize Okinawa's rich natural and cultural resources, under the management philosophy of "Shining the beauty of the island to everyone (uma nchu)". It is an organization that promotes specialized research, technological development, and educational activities on tropical animals and marine life, centered around the comprehensive research institute established within the foundation. "Uma nchu" is a Okinawan dialect meaning "everyone, all people". About "Sapporo Draft Beer Black Label": "Sapporo Draft Beer Black Label" has been loved by many customers since its debut in 1977 under the name "Sapporo bin sake". It was a pioneering product that opened the era of draft beer when heat-treated beer was the main product. It has a perfect balance of the umami of barley and a fresh aftertaste, and a white, beautiful creamy foam that keeps the taste and aroma fresh. Black Label aims to be a beer that is loved by adults, and it will continue to provide the joy of choosing a beer that suits you and the joy of expressing your own personality as an adult. In addition, since 2019, it has established a flagship bar "Sapporo Draft Beer Black Label THE BAR" in Ginza, Tokyo, and provides an experience where you can enjoy the freshness of draft beer with a thorough dedication to the quality of the product, in line with the concept of Black Label. Sapporo Draft Beer Black Label Brand Site: https://www.sapporobeer.jp/beer/ Inquiry Contact for Consumers: Sapporo Beer (Co., Ltd.) Customer Center Tel. 0120-207-800