Yamanashi Gourmet Fair

This fair features 'Yamanashi no Aji Niku Meshi', known for its sweet flavor, and 'Yamanashi Meibutsu Ohotou', a renovated local dish. In addition, products using yuzu from Fujikawa Town and Mount Fuji milk will be available, delivering the charm of Yamanashi's food. Please enjoy the unique taste of Yamanashi, which is close to you at Seven-Eleven. ※All 209 stores in Yamanashi Prefecture as of the end of September 2026. ※Some products will also be sold at stores in Nagano Prefecture (452 stores in Nagano Prefecture as of the end of September 2026). Seven-Eleven's 'Local Production for Local Consumption' initiative. Seven-Eleven is working on 'Local Production for Local Consumption' by highlighting the food culture of each region and actively using local ingredients, aiming to support producers and contribute to the local economy. By using high-quality ingredients from each prefecture, we aim to convey the charm of regional food to many customers and promote the revitalization of the region. Rediscover the charm of Yamanashi! 'Yamanashi Gourmet Fair' lineup ■Yamanashi no Aji Niku Meshi Price: 568 yen (tax included 613.44 yen) Launch date: October 20th (Tuesday) ~ Gradually. Sales area: Yamanashi Prefecture, Nagano Prefecture. This product recreates the popular 'Niku Meshi' in Yamanashi, known for its sweet flavor. The tender pork is fully coated with a sweet sauce, making it a perfect match with rice. ■Yamanashi Meibutsu Kabocha no Ohotou Price: 598 yen (tax included 645.84 yen) Launch date: October 20th (Tuesday) ~ Gradually. Sales area: Yamanashi Prefecture, Nagano Prefecture. This product is a renovated version of 'Ohotou', a traditional Yamanashi dish. It delivers a warm feeling for the heart and body as the season deepens. ■Mochi Mochi Texture Crepe with Black Honey and Kinako Mochi Price: 280 yen (tax included 302.40 yen) Launch date: October 20th (Tuesday) ~ Gradually. Sales area: Yamanashi Prefecture. This product features black honey sauce, kinako cream, and mochi wrapped in a crepe, which is familiar in Yamanashi. Enjoy the traditional Japanese taste of the sweet black honey and the flavor of kinako. ■Tasumi Oshinko Mayonnaise Rice Ball Price: 208 yen (tax included 224.64 yen) Launch date: October 20th (Tuesday) ~ Gradually. Sales area: Yamanashi Prefecture, Nagano Prefecture. This rice ball uses yuzu from Fujikawa Town, Yamanashi Prefecture. The unique feature is the yuzu pepper mayonnaise that highlights the yuzu flavor. ■1.5 Times More! Sweet Soy Sauce Grilled Offal Price: 390 yen (tax included 421.20 yen) Launch date: October 20th (Tuesday) ~ Gradually. Sales area: Yamanashi Prefecture. Grilled offal, familiar in Yamanashi, is prepared with a sweet soy sauce. It is 1.5 times more in quantity than the regular size (※) for a satisfying meal. ※Compared to the previous product. ■Mix and Eat Tuna Tattaki in the Style of Yukei Price: 358 yen (tax included 386.64 yen) Launch date: October 20th (Tuesday) ~ Gradually. Sales area: Yamanashi Prefecture, Nagano Prefecture. This cup deli uses tuna, which is commonly eaten in Yamanashi. It is prepared in the style of Yukei, where the ingredients are mixed and eaten. ■Large Coupe Coffee Cream with Mount Fuji Milk Price: 168 yen (tax included 181.44 yen) Launch date: October 20th (Tuesday) ~ Gradually. Sales area: Yamanashi Prefecture. This product uses Mount Fuji milk, which is familiar in the region. It features a large sandwich with fragrant coffee cream, providing a satisfying experience. Comments from the Responsible Person. In this fair, we have put our thoughts into letting more customers know the rich food culture and local cuisine of Yamanashi. We have also included products such as 'Yamanashi no Aji Niku Meshi' and 'Yamanashi Meibutsu Ohotou', which are loved in the region, as well as products using yuzu from Fujikawa Town and Mount Fuji milk. We hope that this will be an opportunity for customers to experience the taste of Yamanashi in various situations, such as meals or snacks. Please feel the charm of Yamanashi's food through all 7 items. ※Prices may vary by store. ※Tax-inclusive prices are displayed with the reduced consumption tax rate of 8%. ※The product may be removed from the store due to the completion of the planned quantity or other circumstances. ※Some products may not be available at some stores, and the product name and specifications may differ. ※The image is for illustration purposes only. ※For information on the sales area of the product, please visit: https://www.sej.co.jp/products/area/